CONTENT LAB > PLEASING
CASE STUDY
Founded by Harry Styles, Pleasing is a beauty and lifestyle brand built around playful self expression, bold color, and unexpected product storytelling.
The Content Lab creates a flexible library of still life, product, and in use imagery designed to support the brand across social, ecommerce, and ongoing digital storytelling.
PERFECT PEARL COLLECTION
Product storytelling
Perfect Pearl was one of our first projects with Pleasing. Working with a small crew over two days at Milk Studios in Los Angeles, we created a broad library of product and hand imagery, with Harry Styles appearing as one of the hand models. The collection centered around four nail shades, giving us a playful visual system to explore across the shoot.
E-Commerce Content
Product in Use
shroom bloom COLLECTION
Product storytelling
For Shroom Bloom, I helped shape the set design around how the content would actually be used. We built the world to work across stills, short form video, product moments, and social, giving us plenty of flexibility to create a broad mix of assets within one visual environment.
SET-DRIVEN CONTENT
Short Form Motion
Social Beauty Content
Product IN USE
Hot holiday COLLECTION
Product storytelling
For Pleasing’s Hot Holiday collection, we joined the on figure crew on location in Los Angeles to create a complementary set of product focused images. The goal was to capture the same playful, sun soaked energy of the collection while building out additional content for digital and social use.
SOCIAL CONTENT
E-Commerce Content
Super Magic Family Time collection
Product storytelling
For Super Magic Family Time, we leaned fully into the over the top, collected world of the collection. I sourced vintage props from shops and flea markets to build a set that felt layered, chicly-kitsch, and a little unexpected, giving us a rich visual environment to create across stills and social content.
E-Commerce Content
Lifestyle Content
