CONTENT LAB > TRU WESTERN
CASE STUDY
Since 1969, Tru Western has crafted fragrances rooted in the raw spirit of the American West, built on modern craftsmanship and thoughtfully sourced ingredients.
Product Launch Rodeo Soul - Harmony
Brand launch and campaign support
For the Rodeo Soul Harmony launch, I flew out to Nashville with the Tru Western team and we took over The Urban Cowboy Public House for the day. The vintage wallpaper and worn leather sofas in their parlour rooms were the perfect backdrop for this one. Harmony was created with the country trio The Castellows, and their story as sisters on tour ran through the whole shoot.
We also shot in and around a vintage VW bus parked out front. It all had this soft, nostalgic feel that matched the fragrance itself, sweet tea, honeysuckle, and acoustic guitar accord.
INTEGRATED STILLS
IngredientS
We built a standardised repeatable system to present the fragrance notes for the entire Tru Western lineup. As new fragrances come out each season we shoot the ingredient notes shots in the same way each time for consistency throughout the website.