CONTENT LAB > LE MONDE GOURMAND
CASE STUDY
Founded in 2014, Le Monde Gourmand is one of the fastest-growing fragrance and beauty franchises, built on sweet, dessert-inspired scent profiles. Recently launched at Sephora Europe, the brand offers a playful, accessible entry point into fine fragrance. The line spans notes like vanilla, coconut, chai, and berry, designed to feel nostalgic and comforting rather than formal.
THE CERISE RICHE LAUNCH
Product storytelling
We joined up with the on-figure film crew at a bar in Williamsburg, Brooklyn, to cover stills and short form motion for the Cerise Riche Fragrance launch.
SOCIAL CONTENT
A/B Testing
LOYALTY PROGRAMME
Banner art
We created an entire asset library for Le Monde Gourmand’s loyalty program. Each of the three loyalty tiers is represented by a gourmet table setting. The highest tier being the most elaborate over-the-top sweets and savories we could muster.
These images were used every where imaginable.... banners, emails, in-store, social channels.
PROMOTIONAL CONTENT
THE LMG core project
Last year we helped Le Monde Gourmand redefine their brand pillars in ways they hadn’t even imagined. The shots we created for them for this project has helped to define future campaigns...
